Alison Maynard, Deputy Principal at New College Durham, said.
“We are extremely proud to be able to continue our support of Cash for Kids, a fantastic cause which we have supported for years. For more and more families across the region, the cost-of-living crisis is still hitting hard. Parents are having to decide whether to put food on the table or to heat their homes, so for many, Christmas presents are a luxury they simply can't afford.
Taking part in this year’s Cash for Kids Christmas Toy Appeal has been both eye-opening and inspirational. The generosity of staff and students has been overwhelming and continues to show that people’s kindness shines even brighter at this time of year.
Cash for Kids is dedicated to improving the lives of disadvantaged children and young people across the UK from the moment they’re born up to and including the age of 18.
They work together with businesses, charities and community groups that share that vision so they can make a difference to families with nowhere else to turn, by providing grant funding year-round and Christmas gifts during the festive season.
The main organisers for the collection at New College Durham, Lecturer Nigel Fisher and Apprentice Skills Coordinator Kim Hope added,
“We would just like to thank all the staff and students who contributed to this year’s Toy Appeal. Their generosity knows no bounds, and their support has made a meaningful difference, thank you for once again making a significant contribution.
Their kindness and dedication are deeply appreciated, and together, we have brightened the Christmas season for many children across the North East.”!